Market Commentary

Apple Drops on Soft Guidance for Holiday Quarter

Huzaifa Waseem
6 Feb 2024 · 1 minute read

Apple (AAPL:US) shares declined on Friday following the company's fourth-quarter fiscal results, which showed weaker-than-expected revenue from the greater China region. 

Apple also provided a less optimistic sales outlook for the first quarter, causing shares to drop as analysts had higher expectations. The company sees FQ1 revenue around $118 billion, while analysts were looking for a number closer to $123 billion. 

Apple's sales have now declined for four consecutive quarters, signaling the longest slowdown since 2001. The company faces challenges in dealing with sluggish demand and a challenging smartphone market in China. 

Apple’s FQ4 revenue fell 0.7% to $89.5 billion, dragged by a fall in Greater China revenue to $15.08 billion. Analysts were looking for $89.35 billion and $17.01 billion, respectively.

iPhone revenue only met analyst expectations while Mac sales came in vastly below estimates with management noting a “challenging” environment for this sector.

Adjusted earnings per share were reported at $1.46, topping the expected $1.39.

“Our active installed base of devices has again reached a new all-time high across all products and all geographic segments, thanks to the strength of our ecosystem and unparalleled customer loyalty,” said Luca Maestri, Apple’s CFO.

Congressman Markwayne Mullin bought $50,000 - $100,000 worth of AAPL shares back in September. Based on Thursday’s close, AAPL shares are up 42% year-to-date.